Hospitality Industry

Know your guests

Build and maintain an extensive database of your guests without  duplicate names, with valid demographic info, email addresses, etc. Using the automated check-in scanning system, quickly and securely identify the guest in the PMS reservation, obtain valid guest information and store visual info of the guest in the system. Segment your guests according to parameters, such as nationality, consumptions, age groups, stay history, market, etc.

Provide VIP service to all guests

Build and maintain an extensive list of personal preferences and guest properties for everyone and not only for your top guests: i. automatically by looking up the guest consumption  history (for existing guests),
ii. through personal communication of the guest with the staff,  iii. by the guest’s input through  pre-stay marketing emails,  generated automatically by the  system prior to the guest’s  arrival

Generate profit by planning your in-house selling strategy

Having knowledge of guest preference and consumption history, target personalized products and services to individual customers or groups with higher selling probabilities

Track and satisfy demands

Guest demands are forwarded to the appropriate department, whether they concern guest service or maintenance issues.
The guest complaints management system together with the automated survey tracking system can generate alerts to the PR manager, who can deal with them before the guest’s departure from the hotel.

Overview enterprize data focused on customer

Expose enterprize wide information of your PMS and cross combine it with data from the guest relationships system, focusing on customer.

Evaluate personnel response

Evaluate personnel either by maintaining manager evaluation forms or by tracking personnel response to specific guest demands or complaints

Measure guest loyalty and reward repeaters

Actually measure and classify your guests according to rules, based on stay and in-house consumption history.  Define loyalty status groups and incentives for members. Define reward packages and services and plan your reward redemption strategy. Reward your loyal guests and keep history of the handouts

Improve processes

Centrally monitor all incidents and guest demands in each department and identify response delays and measure the effectiveness of the service provided by your people.  Evaluate personnel performance and reallocate resources according to the work load, the time period and/or the efficiency of service

Keep an active relationship with your customers

The system identifies long gaps in communication between the hotel and the customers and automatically generates pre-defined email messages to them.

Communicate with your guests after departure

Build and maintain an unlimited number of surveys in the system. Print and distribute personalized questionnaires to different guest segments and summarize question results according to these segments.  The system automatically generates and distributes by email the desired questionnaires after the guest’s departure. Then it gathers all respones in it’s central database for processing and evaluation.